Facebook’s business page services are incredibly appealing to small business owners. Firstly, they require no knowledge of user interface design, or worse — coding. Secondly, Facebook comes with a well-established user base of several million potential customers.

Lastly, and perhaps most importantly for small to medium-sized business owners, all of these benefits are free. What’s not to like?
 

You can't dispense with online marketing in this day and age. If someone wants to know about a business, the first thing they do is pull out a smartphone and search for it. One of your online marketing goals, therefore, should be to reach the top of those search results and to get your brand's story all over social media. Luckily, doing so doesn't have to break the bank. Here are five great, free online marketing tools that will boost your small business' online presence.

If you are running an eCommerce project and going to build some links to it, this beginner-friendly guide will point you some directions, explain basic terms, and inform you about the don’ts of the long complicated SEO game.

In the earlier days of search engine optimization (SEO), keyword usage within a website’s content determined its ranking on the search engine results pages (SERPs). Since sophisticated algorithms were uncommon back then, keywords were the “way to go” in SEO. But not any more....

Much of modern SEO is focused on backlinks, authority, social media engagement, and other off-page factors. And while there's no argument over how important these are, they're not the end of the story.

On-page SEO is just as important as ever. Old-school tricks may no longer be enough to power a site up the rankings alone, but without a solid contribution from on-page optimization, a site won't rank for anything competitive.

Competitive research is one of the most important factors in SEO, but it is often reduced to a minor role later on in the process. Analyzing the competition, though, is vital for success, allowing you to understand the road ahead. You can use your research to see how difficult ranking for search terms will be, where each site is getting their backlinks from, and discover easy opportunities to provide a better result for searchers. The following techniques can be used at the start of the SEO process, putting you in the best possible position to gain relevant rankings.

Do you earn your living as a social marketing professional? Are you attempting to build your reputation as a go-to resource for helpful business-building information? Being a professional social media guru takes more than a knowledge of Snapchat, Twitter, Facebook, and Pinterest. You need to be able to build your own social media marketing business while helping clients grow theirs. Thanks to innovative developers, there are now more awesome tools than ever before for professional marketers like yourself. If you want to increase your business' potential while sharing fabulous finds with your audience, check out this selection of under-the-radar helpful marketing tools.

It seems like every time Google makes a small change to their SERPs, a group of technological Chicken Littles start reaching for their bullhorns to proclaim to the world, "SEO is dead!"

They were wrong when they said it about the Panda update. They were wrong when they said it about Hummingbird, too. The question remains: will the alarmists ever be right? Will Search Engine Optimization ever completely lose its viability? We sincerely doubt it, and we'll tell you why.

In recent years, there has been plenty of debate across the SEO world on whether getting your website listed in a web directory confers any worthwhile ranking benefits. Let us just say that it's a question of relativity. There are web directories and then there is the open directory, better known as DMOZ. DMOZ is essentially the grand-daddy of all online directories. However, getting your website listed in the DMOZ directory is neither easy nor straightforward. In this guide, we will explore some of the tips, tricks and plain common sense approaches that have proven useful in getting a website listed on DMOZ in record time.

But let's cover the nitty-gritty first:

With the new digital age upon us, search engine optimization is as vital as ever. From social media integration to mobile optimization, professional SEO services are designed to help ensure brand validity and higher visibility across Google and the Web. As part of any online search engine marketing or advertising campaign, clients need strong content that effectively attracts and engages new customers. Similarly, captivating and compelling website content must also be easy to scan and digest. This keeps visitors on pages longer – resulting in higher conversion rates and stronger leads and sales. As a form of SEO marketing, Pay per Click Management services can also secure recurring web traffic and business. There are, however, subtle differences between PPC and overall SEO services.