Search Engine Optimization

August 19, 2019
Written by Terry Pierce
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SEO: 9 On-Page Factors That Matter the Most

Much of modern SEO is focused on backlinks, authority, social media engagement, and other off-page factors. And while there's no argument over how important these are, they're not the end of the story.

On-page SEO is just as important as ever. Old-school tricks may no longer be enough to power a site up the rankings alone, but without a solid contribution from on-page optimization, a site won't rank for anything competitive.

July 10, 2019
Written by Terry Pierce
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How to Quickly Understand What SEO Strategies Your Competitors Are Using

Competitive research is one of the most important factors in SEO, but it is often reduced to a minor role later on in the process. Analyzing the competition, though, is vital for success, allowing you to understand the road ahead. You can use your research to see how difficult ranking for search terms will be, where each site is getting their backlinks from, and discover easy opportunities to provide a better result for searchers. The following techniques can be used at the start of the SEO process, putting you in the best possible position to gain relevant rankings.

November 9, 2018
Written by Terry Pierce
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Will SEO Eventually Perish?

It seems like every time Google makes a small change to their SERPs, a group of technological Chicken Littles start reaching for their bullhorns to proclaim to the world, "SEO is dead!"

They were wrong when they said it about the Panda update. They were wrong when they said it about Hummingbird, too. The question remains: will the alarmists ever be right? Will Search Engine Optimization ever completely lose its viability? We sincerely doubt it, and we'll tell you why.

June 7, 2015
Written by Terry Pierce
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What Does SEO Stand For?

Regardless of the the field you are in, what type of product or service you provide, or if you simply surf the web for personal use, it is tough not to notice the high instance of the three-letter acronym of SEO that perpetually pops up. Most curious minds want to learn more and wonder what does SEO stand for.

So, What Does SEO Stand For?

March 5, 2015
Written by Terry Pierce
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SEO & Google’s Mobile Search Update

Is your website mobile friendly? If not, now’s the time to give it some serious thought. Up until recently, having a mobile-friendly website was simply an advantage over your competition. However, this changed last week when Google announced that it’s going to start using mobile-friendliness as a ranking factor:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”