Facebook’s business page services are incredibly appealing to small business owners. Firstly, they require no knowledge of user interface design, or worse — coding. Secondly, Facebook comes with a well-established user base of several million potential customers.
Lastly, and perhaps most importantly for small to medium-sized business owners, all of these benefits are free. What’s not to like?
Competitive research is one of the most important factors in SEO, but it is often reduced to a minor role later on in the process. Analyzing the competition, though, is vital for success, allowing you to understand the road ahead. You can use your research to see how difficult ranking for search terms will be, where each site is getting their backlinks from, and discover easy opportunities to provide a better result for searchers. The following techniques can be used at the start of the SEO process, putting you in the best possible position to gain relevant rankings.
