Facebook’s business page services are incredibly appealing to small business owners. Firstly, they require no knowledge of user interface design, or worse — coding. Secondly, Facebook comes with a well-established user base of several million potential customers.
Lastly, and perhaps most importantly for small to medium-sized business owners, all of these benefits are free. What’s not to like?
Each month there are more than one billion searches entered into the major search engines. 35% of these searches are from people looking for local merchants, so that means there are over 300 million people looking for products or services that YOU provide. Is your website being found? If not, it’s a bit of an understatement to say that you are missing out.
Local SEO, or search engine optimization, allows you to reach potential customers in your geographical area. The majority of people searching for local businesses are ready to make a purchase. In fact, more than 60% of local searches generate a sale.
